Thomas F. Officer
In 2017, as Fellows at the Blue Ridge Labs tech incubator, two insights were shaping our perspective on the consumer legal marketplace. First, it seemed universally agreed upon by modest means New Yorkers that “lawyers are for rich people.” Second, web apps like TurboTax and LegalZoom were offering quasi legal services at scale at affordable prices.
If LegalZoom extended its product offerings to include the types of services modest means New Yorkers need from an attorney, they’d make a killing and do some good. The problem is, LegalZoom isn’t a law firm. Their products can't provide legal advice, only legal information. They're great if you need to incorporate an LLC ($79) or create a basic will ($89), but you're not going to LegalZoom for your eviction case.
What if the deep expertise of law firms could be merged with the efficiency of tech companies like LegalZoom? What if legal professionals could convert their expensive knowledge into affordable, accessible, and still personalized software products?
What if there was a no-code app builder designed specifically for legal professionals?
Before it was acquired by NetDocuments in November 2021, Afterpattern was the preferred app development tool for some of the most innovative legal professionals in the United States. These apps not only won national and regional awards, they helped more than 500,000 people access a wide range of traditionally expensive legal services. This included everything from keeping tenants in their home during the COVID pandemic to helping immigrants negotiate the Trump's administration's "Muslim travel ban."
One of our biggest challenges was that Afterpattern was a new category of product. We couldn't approach law firms and say "you know that thing you do all the time? We can help you do it faster/cheaper/easier." Our customers had never built legal apps before. Before we could train them how to do it, we had to convince them why they should.
Afterpattern helped introduce a groundbreaking concept to the legal industry: that lawyers are willing and able to transform their expertise into software applications. By breaking down barriers and innovating a completely new category, we offered a fresh perspective on what legal services could be. Our customers had never built legal apps before, and convincing them of this new approach was no small task. But through diligent effort, educational initiatives, and relentless perseverance, we bridged the gap between law firms and software efficiency.
Today, as part of NetDocuments, Afterpattern continues to revolutionize legal services, maintaining its commitment to making the law understandable, affordable, and within reach for all.